200+ sessions recorded in his own studios
Authority Extraction Method
60 Days Of Content From One 3-Hour Conversation
The Authority Extraction Method pulls the content already in your head—the stories you tell clients, the insights that seem obvious to you but are gold to your audience—and turns it into 30 ready-to-post clips without you figuring out what to say, how to film it, or when to post it.
For Coaches & Consultants Doing $10K–$50K/Month
The Problem
You know your stuff cold when talking to clients. But staring at a camera trying to figure out what to say? Nothing.
You're running a business. Serving clients. Adding "become a content creator" to your week isn't happening.
The things that would resonate with your audience feel too obvious to you. You can't see what's valuable.
Maybe you've posted a few things. But they don't sound like you. They don't land. So you stopped.
Here's What Nobody Tells You
You don't have a content problem. You have a guidance problem.
You've never had someone who could see what's in your head and pull it out in a way that translates to content that converts.
The Cost
Every month you're not showing up, your competitors are. They're posting. Building trust with your future clients. Becoming the obvious choice.
Not because they're better—but because they're visible.
The coach who started posting six months ago now has a full calendar. The consultant who committed to content last year gets inbound leads every week.
The Longer You Wait, The Further Behind You Fall.
0
Posts This Month
30
Competitors' Posts
Every month you don't post, they pull further ahead.
The Solution
Shawn Zajas, founder of BYND Media in Chandler, Arizona. First studio built 2019. 15+ studio builds. 200+ sessions recorded in his own studios.
That's where the question framework came from, and it solves the content problem at its root.
The content is already in your head. Every client conversation. Every problem you've solved. Every story you tell to explain a concept. That's all content—valuable content.
The problem is, you can't see it. You're too close. That's where extraction comes in.
You can't interview yourself. You're asking the wrong person to create the content.
They point a camera and say "go." They capture footage. They don't extract insight.
Strategic questions that pull out what's valuable and turn it into content that converts.
The Process
One Day · One Conversation · 60 Days Of Content
I study your business, your offer, your positioning. I review your existing content and identify the gaps between how you see yourself and what the market needs to hear.
Then I build your Content Strategy Blueprint—mapping 5-7 core topics and designing question sequences specifically engineered to pull converting content from our conversation.
When you show up, I already know exactly what we're going after. You don't prepare anything.
I interview you using the framework I've built over years behind the camera. I guide the conversation toward the topics and stories we've mapped. When you say something valuable—even when you don't realize it—I dig deeper. When you go down a path that won't convert, I redirect.
The content flows because you're in conversation, not performance.
Within 2-3 weeks, you receive your complete content package: 30 authority clips, 1 flagship long-form episode, and your authority photo kit. Everything edited, captioned, formatted, and ready to post.
You could be posting within a month of booking.
What You Get
Authority Clips
Core Deliverable
Each clip is selected for your ideal client, hooked to stop their scroll, captioned for watch-without-sound, and formatted for each platform.
30 clips = 60 days of consistency. That's two months of building trust while you focus on serving clients.
Flagship Episode
Trust Builder
Your complete interview—45-60 minutes of you talking about how you think, how you approach problems, and why you're different.
This lives on YouTube, your website, or as a podcast. It's the video you send prospects before a sales call.
Authority Photo Kit
Visual Presence
Professional photos captured during your session: LinkedIn profile shots, website hero images, and media-ready photos for podcasts and speaking.
"Nothing undercuts expertise faster than a bad photo. You're charging premium prices—your visual presence needs to match."
About The Method
I've spent years conducting interviews and extraction sessions. Here's what I've learned:
The best experts are often the worst at talking about their own expertise.
Not because they can't communicate—they're brilliant with clients. But because they can't see what's valuable about what they know. It's too obvious to them. Too close.
"My job is to see what you can't see. To ask the questions that unlock the stories, insights, and frameworks sitting in your head."
This isn't video production. Any videographer can point a camera.
This is extraction—knowing which questions to ask, when to dig deeper, how to turn a rambling answer into a 45-second clip that makes someone want to hire you.
The Extraction Process Is The Intellectual Property. Everything Else Is Just Production.
Who It's For
Investment
Core Package
$6,500
Includes
Most Popular
With Content Concierge
$8,000
Everything In Core, Plus
Never think about posting again. We handle everything.
Strategic timing for maximum engagement. We post when your audience is online.
Each clip reformatted for LinkedIn, Instagram, TikTok, and YouTube Shorts.
Quick review in your inbox. One click to approve. We handle the rest.
Engaging captions written for each post. Hooks, CTAs, and hashtags included.
Total Value
$1,400 in bonuses
Your Investment
+$1,500
You Save
60+ Hours
Stop Letting Content Sit In A Folder.
Add Content Concierge When You Book Your Strategy Call →
You will walk away with content you're genuinely proud to post. If you go through the extraction session and feel like we didn't capture your voice, your expertise, or content that represents who you are— I'll re-do the session at no charge until we get it right.
FAQ
You don't need to be. This is a conversation, not a performance. You're answering questions about things you already know. If you can explain your work to a client, you can do this.
Prep happens before your session (you're not involved). The session is 3 hours in one day. Editing and delivery takes 2-3 weeks. You could be posting within a month of booking.
That's exactly why this works. You don't need to know. I've already mapped your topics based on your business. I ask the questions. You answer. The content emerges from the conversation.
It didn't work because you were trying to be the interviewer AND the expert at the same time. That's like cutting your own hair. Extraction separates those roles. You focus on expertise. I focus on pulling it out.
No. Show up. Talk. That's your only job.
Three options: Book another extraction session, add Content Concierge and let us continue managing your posting, or take what you've learned about what resonates and continue on your own. Most clients book a second session 3-6 months later.
The Time Is Now
60 days from now, you could have two months of consistent content behind you. An audience that's starting to recognize your name. DMs from people who feel like they already know you.
The Content Is Already In Your Head. Let's Get It Out.
Limited To 4 Clients Per Month Due To Session Capacity